The Entrepreneur’s Journey: Seed, Growth, and Exit

In today's fast-paced world, entrepreneurship is more dynamic than ever. The process of raising capital, adapting business models, and navigating investor expectations with business goals presents a unique set of challenges. 

During the U.S. Chamber of Commerce Foundation’s 2025 International Women’s Day Forum, a panel of experts gathered to explore the intricacies of entrepreneurship and investment, focusing on the unique challenges and opportunities faced by entrepreneurs. They shared their personal journeys, insights on securing funding, and strategies for managing growth. 

Adapting Business Models for Greater Impact 

Diana Heldfond, founder and CEO of Parallel Learning, shared her experience of pivoting her business model from direct-to-consumer to partnering with public school districts. This shift allowed Parallel Learning to address inefficiencies in special education and serve a broader population of students with learning disabilities. Heldfond’s personal connection to the cause, being dyslexic and having ADHD, fueled her passion for creating effective solutions. “Turning off a revenue-driving part of the business is very challenging, but the B2B part was taking off in exciting ways. We were able to do so much good and serve so many students while generating significant revenue,” she said. 

Shelly Lanning, co-founder and president of Visana Health, discussed the motivation behind starting a virtual women's medical clinic. Inspired by the struggles of women in her family with conditions like endometriosis and uterine fibroids, Lanning aimed to provide comprehensive care that includes diet, exercise, and mental health support. Her background in healthcare and venture capital helped shape Visana Health's evidence-based approach. “We are on the front side of a really big thing in women's health. People are talking about it now, and it's not as stigmatized,” Lanning explained. 

Aligning Business Objectives with Investor Expectations 

The panelists discussed balancing demands from investors with a company's strategic vision. Lanning highlighted the importance of demonstrating clear business metrics and outcomes to attract venture capital. “You need to be able to show that there is a real problem your solution solves and that you can make money. Emotional appeals alone do not raise venture capital money,” she emphasized. 

Heldfond stressed the need for early conversations with potential investors to ensure alignment on growth and exit strategies. “It's really important early on to think about what you personally want for your business. Venture capital is not always the best path for every type of business,” she advised. 

The experts also highlighted the value of creating supportive networks. Heldfond praised the community built by Rethink Impact, which provides a forum for female founders to share their experiences and challenges. Lanning stressed the importance of creating a close network of people that you trust to offer guidance and support. “Find yourself a personal board of directors... and nurture the heck out of those relationships.”